While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the awakening to Satya Nadella, who took the reins as Microsoft CEO in February 2014. "Satya turned our ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. At an event in Redmond, Microsoft shared its vision of the future in which Bing is at ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

The new, A.I.-powered system was released to a small audience a week ago. Microsoft says it is working out its issues. By Karen Weise Karen Weise covers Microsoft from Seattle. A week after it was ...