Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...

Group Michelin is launching a global advertising campaign using the theme, “The right tire changes everything,” featuring company mascot Bibendum in an animated world pulling tires from his body to ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

GREENVILLE, S.C.—Michelin has launched its largest advertising campaign in years, spanning television, digital and social media. Rather than focus on its product offerings, the company said the ...

Keeping an aging ad icon fresh is increasingly difficult in advertising. Maytag came up with an apprentice for “Ol Lonely” in one of the more recent examples of contemporization. And now, the Michelin ...

GREENVILLE, S.C.—Michelin is shifting its marketing and advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where he makes cameo appearances. The first in ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

The campaign will appear across TV, print and online, with media bought and planned through Michelin's agency, TBWA and MEC. Details of which channels, magazines and websites will feature the ads have ...

You won’t see any babies in Michelin’s latest marketing blitz. You won’t see any tires either. At least not right away. The French tiremaker is trying a different approach to reach a different kind of ...