As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...

The start of 2025 is still days away, but one of the new year’s biggest sneaker campaigns is already underway as Nike, Inc.’s Jordan Brand prepares for its 40th anniversary. Celebrations for Jordan ...

Somewhere at the intersection of creating commercial concepts over beer and sushi and Super Bowl advertising infamy awaits David Falk, one of the most influential figures not just in sports marketing ...

Sneakerheads, rejoice. A pair of Air Jordan 1s have been matched to Michael Jordan's first photoshoot with Nike. The famous snap shows Jordan wearing the black and red Nikes. Sneakerheads, rejoice. A ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The spot also features other standout athletes, including Buffalo Bills quarterback Josh Allen, two-time WNBA MVP A’ja Wilson, ...