Don’t use it in a certain lock-up. And certainly don’t mess with the logo. However, those rules can eventually pay dividends. Owning a colour palette, pattern or phrase over a long stretch of time can ...

But the real logo? The real logo is wild. See it below and consider: Is this the best they could do with a graffiti font? It's a hot mess, let's be honest. The graffiti style is reminiscent of the ...

Twitter, a globally recognized brand that ... like an absolute mess right now, as Musk hasn't bid adieu to all the birds quite yet. While Musk has had the platform's logos replaced with the ...

Yet those people continue to do stupid things that mess up their business and personal brands. Here are the top six stupid things marketers do. One of the most exciting aspects of the social-business ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

That's not a brand reputation you'd be wise to mess with, especially when not much winning has happened since. At the end of the day, it could have been any logo. But It's hard to imagine a world ...

Consumers often define a brand first by color. All that being said- there are exceptions to the rule and here are a couple good times to mess with your brand’s color! 1. Showing support for a cause!

Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...