Stony Brook University has launched a regional advertising campaign for "Stony Brook Medicine," to promote its range of health care facilities on Long Island. The effort, funded by the Stony Brook ...

We are awash in drug ads these days—according to Ad Age, in 2001 Pfizer shelled out more than $2 billion on U.S. marketing alone. And yet there’s a numbing familiarity to all those spots: They often ...

Ad spend by over-the-counter (OTC) medicine brands in the first three quarters of 2023 dropped 13% year-over-year, from $124 million to $107.7 million, according to an analysis by MediaRadar. The main ...