The Inverted Pyramid is used in journalism to hook readers ... It encompasses social media marketing, email marketing, SEO, PPC, and more.” Don’t: “Many businesses don’t know what digital ...

People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...

The traditional format is the inverted pyramid: the who, what ... News organisations often have whole sections dedicated to explainers, like the Guardian and Vox Media (which is purpose-built for ...

set out the newsbrand’s response to news avoidance at the recent INMA World News Media Congress in London. The traditional inverted pyramid approach to news begins with a ‘hard intro’ where ...