Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...