This logo was featured on McLaren cars until 1990. From 1991 to 1997, the British automaker introduced a more modern and refined logo than any it had used before.

The current McLaren logo, seen on a 675LT. Stearne theorizes that this "speedmark" was inspired by both the Marlboro chevron and the Speedy Kiwi, and looking at it, it's hard to disagree with him.

The shape evolved from two icons of McLaren’s past: the Marlboro logo and the kiwi bird. The tobacco company was largely responsible for bringing Ron Dennis‘ and Bruce McLaren’s firms ...

McLaren have given a permanent home on their cars to a logo paying tribute to late Formula One great Ayrton Senna after rivals Williams removed it at the start of the season.

McLaren Racing and the B2B work management platform Smartsheet have a sponsorship deal into an opportunity to raise awareness of the creative industries UK-nonprofit Steam Co.

McLaren have tweaked the livery on their car ahead of the start of the 2020 Formula One season to incorporate rainbows and an 'end racism' logo as part of a campaign to promote diversity.

The new logo, designed by Raymond Loewy, featured three chevrons -- two black and one white -- set against a red background.