McDonald's trademarked two slogans, but won't say whether it will use them. — -- intro: Perhaps McDonald’s is running low in its "ideas" tank. The fast-food chain may be extending its ...

A good corporate slogan should be catchy and functional, reminding consumers of why they like a brand in a single, bite-sized phrase. By that measure, McDonald's (MCD) new slogan is apparently ...

McDonald's just announced it will add a new slogan to its advertising annals. Early next year, be prepared for the Golden Arches to roll out the phrase: "Lovin' Beats Hatin'" The slogan is ...

The company is marking the millenium with a new tagline that reflects patrons’ need for quality, hassle-free service. Here’s a look at how McDonald’s campaigns have reflected American values and ...

Add this odd bit to the long list of negative news at McDonald’s: The Chinese-language slogan that McDonald’s is using in China (supposedly a translation of “I’m lovin’ it”) insults ...