CeraVe has a knack for hijacking internet culture with marketing moves that feel organic, not over-orchestrated. After the brand's much-lauded “Michael CeraVe” stunt won awards—and drove impressive ...

The Wolfpack and Wildcats were upstaged by a much less menacing mascot at Thursday's Pop-Tarts Bowl in Orlando, Florida's Camping World Stadium. Billed as "the first edible mascot," the Pop-Tarts Bowl ...

Recent case studies and market data show that brand mascots are evolving into cross‑generational, meme‑driven storytellers that boost engagement and loyalty. Successful examples, such as Duolingo’s ...

Add Yahoo as a preferred source to see more of our stories on Google. The 2026 Winter Olympics held the opening ceremony on Friday, and as is the tradition with these things, there was some weird ...

Clemson entered the 2025 men's NCAA tournament as a 5-seed, but it will exit as a meme. The team's shocking 69-67 loss to 12-seed McNeese State on Thursday afternoon in Providence knocked the Tigers ...

Cam Newton and Alabama A&M's mascot took a page out of pro wrestling by working the crowd when they had an altercation during an episode of ESPN's First Take last week. On the latest episode of his ...

Why Bubsy 4D is more than a nostalgic re-skin.

Like most of us, Deion Sanders Jr. is game for a good meme. Earlier this week, former Colorado special teams coordinator Trevor Reilly told Sports Illustrated that he spent time in the Middle East ...