Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing ...

MINNEAPOLIS--(BUSINESS WIRE)--Total Expert, a leader in customer engagement software for financial institutions, today announced the launch of the Total Expert Partner Marketplace (Marketplace)—a ...