Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client, a renewable ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation strategy for a leading fast food restaurant in the US.

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Marketing plans include specifying a target market and identifying one or more market segments that your company can service profitably. Your marketing strategy uses criteria that are relevant to the ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Successful expansion into new market segments isn’t solely about having superior products or aggressive sales tactics. It’s about truly understanding your new audience and aligning your entire ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do ...

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them ...

Learn how market segmentation theory shapes interest rates and yield curves, influencing your bond market decisions for ...