Marketing automation software, which dates back to the early 1990s and is designed to help companies generate leads, create and optimize campaigns, and then track the results, has grown swiftly in the ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here MindMatrix is out, Act-On is in. Last month we unveiled the VentureBeat Marketing Automation index, a straw ...

When used to its full potential, marketing automation software is a powerful tool for engaging your target audience. With the right marketing automation platform, you’re able to create effective ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities is two completely different ball games. Companies like Apple, Nike, Under Armor, and Microsoft have ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.