Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why ...

Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

If you’re a marketer, you’ll have heard of marketing automation but too often the terms marketing automation and email marketing are used interchangeably. So what is marketing automation? In simple ...

Over the past few years, digital marketing has emerged as one of the most robust forms of getting your business, brand, product or service out to the masses. While it’s an extremely beneficial ...

Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report.

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing.

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

After the long, and often tedious marketing automation buying process, it’s natural to want to take a break from even thinking about software. We bought it, so let’s just use it already! Enough talk, ...