Polymarket rival Kalshi unveiled a new research division, Kalshi Research, to support academic research in the prediction ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The housing affordability crisis that has been keeping the dream of homeownership out of reach for millions of Americans over the past few years is unlikely to ease "anytime soon," according to a new ...

Affecting industries as diverse as cosmetics, food and beverage and pharmaceuticals, the exploding CBD (cannabidiol) market has generated considerable headlines, providing fodder to umpteenth analysis ...

College graduates may be losing their edge in the labor market, as the unemployment gap between them and workers with only high school degrees has narrowed and reached its lowest level in decades, ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

NEW YORK - Unregulated offshore sports betting sites have twice the scale of regulated books in the U.S., a study released this week finds. The survey from research firm Blask and gaming event ...