Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

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We've all been there: you're at the makeup counter and want to test out a foundation shade or lip color before splurging on the full-sized item. While some stores, like Sephora, have great return ...

You might want to rethink that free makeover at the makeup counter. Good Morning America went undercover to test the makeup samples at 10 big beauty stores and found that one out of every five samples ...

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