Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models. Remember feeling nervous before a school exam? For ...
Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.
The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...
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