Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

Ever since Microsoft closed on its LinkedIn acquisition at the end of 2016 and began publicizing the unit's revenues, Redmond has kept those LinkedIn figures separate from the rest of the company's ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

In 2016, fledgling CBRE broker Evan Fiddle sat in a meeting with industry veterans Mary Ann Tighe and Paul Myers. Tighe told Fiddle to be prepared to discuss a recent news article with clients. Like ...

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise on LinkedIn? The platform ...

Entrepreneurs and business owners must make a decision when using LinkedIn to promote their businesses: Do they advertise their businesses under their personal names, or do they advertise their ...

Small business owners who don’t have a LinkedIn page for their companies are missing out on an opportunity to do some storytelling and brand building. When potential clients or business partners look ...

Triple your inbound messages in January with these 5 LinkedIn updates. Refresh your photo, summary, and "About Me" section ...