This perm adds volume to thin or flat hair. If you have straight hair, this perm will give you a light wave. Spot perm. This plain curl perm works on specific sections of your hair. It’s good ...

There's been an interesting shift in perm styles where more and more people are opting out of actual curls (like the ones you would be born with) and, instead, opting for light waves that look ...

The results of a curly perm (or body wave) can be the difference between straight hair and beach waves that you don't have to braid, scrunch, or singe with heat to achieve. Ahead, we rounded up ...

Compared to the super-defined digital perms of the past, the Japanese favour perm styles that achieve a light wave. As many Japanese women take the time to tong and style their hair before leaving the ...

The New Wave perm is a more relaxed, natural looking curl that lasts three to five months and, yes, you look like you woke up that way. Celebrities like Sarah Jessica Parker, Taylor Swift ...

He created American Wave, a next-gen perm, which is now available at more than a thousand salons across the country. The process leaves women with soft waves and curl patterns that look more ...