With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...

Levi’s new jeans—a winner of ‘Fast Company’s’ 2021 World Changing Ideas Awards—are made with Circulose, a new material made from recycled denim. Growing the cotton for a typical pair of jeans uses ...

Blue jeans giant Levi Strauss & Co. began trading Thursday on the New York Stock Exchange at $22.22 a share, after having priced its initial public offering at $17 a share the night prior. The company ...

Levi Strauss & Co. announced an artificial intelligence-based chatbot tool called Virtual Stylist, available both via Facebook Messenger and on the Levi.com website, that helps users determine which ...

Levi Strauss, Gap and American Eagle are competing to corner the denim market, with ads featuring stars like Beyonce and ...

What could be more American than a great-fitting pair of jeans? Denim, whether as pants, jackets, dresses or skirts, is as popular in the fashion capitals of Europe as it is here (and maybe even more ...

If it seems like blue jeans have been around for a long time, that's because they have. The popular pants were first patented 143 years ago on May 20, 1873. A year earlier, in 1872, Jacob Davis first ...

Your favorite blue jeans might seem environmentally innocuous, but like most textiles, they consume considerable quantities of energy, chemicals and water throughout their lifecycle. Because many ...

At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...

Levi Strauss plans to hit the public market for the first time in 34 years, a promising sign for a troubled retail sector. The 165-year-old company, which invented the blue jean, filed for an IPO on ...

NEW YORK — Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time. The 166-year-old company, which owns the Dockers and Denizen brands, previously ...

A new regulatory filing has filled in the blanks for Levi Strauss's upcoming initial public offering (IPO), an issue that could reap over $550 million in total proceeds. The clothing manufacturer and ...