Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized ...

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase. A landing page does one thing for your ...

Use white space smartly and don’t underestimate the power of video – studies show landing page stats video can boost conversions by up to 80%. Use imagery that evokes emotion or shows your ...

Here are some tips to create the perfect website landing page: Your content copy needs to speak directly to the audience your online ad is targeting. Start strong with a headline that solves a ...