Last Saturday I went to an official Lego store one hour before the doors opened to the public. I got a lot of free cool stuff. I got to roam the store in peace to check out special holiday offers ...

It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, ...