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Lego Introduces Smart Play

Lego sets are getting a major upgrade, taking play to the next level

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

Space.com · 1d

10 retired Lego Star Wars sets we wish would come back

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Lego Smart Play hands-on: Using technology to get kids to play together

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we haven’t seen from the company before.

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I played with the Lego Smart Brick

ExtremeTech · 1d

Lego Introduces a 'Smart Brick' That Reacts to Play in Real Time

CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

IGN

Target Is Slashing Prices on New LEGO Sets That Just Released in 2025

Target is offering up to 30% off LEGO sets right now, but that doesn't mean that everything in the sale is getting the maximum discount. Some of these sets, like the Minecraft Creeper, have only dropped in price by 20%. Because these sets are still new ...

syracuse.com

The best LEGO sets of 2025, according to fans who bought them

LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis. But the rate of new releases is impossible to keep up with ...