The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...

While there are many angles that a LEGO One Piece collection might take, the first partnership between the epic pair will revolve around the live-action One Piece Netflix series. A release shares, ...

2025 is the Year of the Snake, and LEGO is releasing three sets to commemorate the occasion. The first is a Lucky Cat. The second is Good Fortune, a pastiche of Chinese iconography that includes a ...

LEGO knows the importance of one piece. In fact, one piece can make the difference between victory and defeat in a LEGO build. (Which is why LEGO so often kindly gives you backup pieces of the one ...