Dye reacts faster to warmer temperatures, so remember to apply the dye to the tips of your hair first, and the roots [closer to the heat from your scalp] last.” Hair designer Jongsu, from Seoul salon ...

K-pop idols have been responsible for a surprising number of viral beauty trends, from coloured hair to coloured contact lenses to men wearing crop tops.

K-pop group NewJeans pioneers a fresh approach to hairstyling, prioritizing hair health over constant dyeing and styling. CEO Min Hee Jin's innovative use of wigs allows the group to maintain ...

Emulate hair dye icons Billie Eilish, Megan Fox and BTS’ V: today’s Hollywood and K-pop stars are taking cues from David Bowie and Marilyn Monroe, and making their (un)true colours work for them ...