Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing ...

Korean beauty has been popular for almost a decade now—making “glass skin” a sought-after goal among skincare buffs. But if you’re not sure exactly how to get glass skin, you’re not ...

When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen from the Korean brand Beauty of Joseon ...

The 17 Best K-Beauty Products, According to a Korean Beauty Expert. Plush creams, glass-skin serums, and a lip gloss loved by Blackpink's Jennie . By Rosa Jisoo Pyo Published: Mar 4, 2025.

Audrey Depraeter-Montacel, the global beauty lead for consulting firm Accenture, says the popularity of Korean skin care in the U.S. has made way for a Japanese beauty resurgence. “I think ...

People around the world have become enamored with Korean beauty thanks to the signature “glass skin” of so many Koreans. For the past few years, social media posts about the 10-step Korean ...

K-beauty delivers some of the most sought-after skin care products on the market. We consulted experts on the Korean beauty products that are totally worth it.

Korean sunscreens are part of the K-beauty hype on social media. ... TODAY Illustration / Getty Images. May 28, 2025, 12:59 PM EDT / Source: TODAY. By Sarah Jacoby.

Over the last decade, K-beauty has surged in the U.S. market. Maybe you've heard of the viral "10-step Korean skincare routine" or have stumbled upon product recommendations on social media ...

So what is the Korean beauty craze and should you get on board? Sarah Caden asks an expert Korean Beauty has the money to innovate, employing ingredients used nowhere else Genosys Soothing Bomb ...