Its soft curves also hint at Kleenex's use. The wordmark itself has taken various forms since 1924 – Saul Bass' 1961 iteration ... a variety of shapes. The new logo is designed to be used ...

In its 100-year history, Kleenex has seen its wordmark logo take different forms, including the 1961 rendition created by legendary designer Saul Bass. But in recent years, different versions of the ...

To say that Saul Bass designed the ... emblazoned on breakfast in his logo for Quaker Oats, there on your phone bill for American Bell — on your box of Kleenex. While these product jobs were ...