Although Under Armour is offering the Alter Ego line to consumers of all ages, the line makes the most sense for kids and young adults ... America's youth will want to wear the same gear worn ...

Kids in junior high may wear Under Armour, but when they get to high school and they start playing for the basketball team, they switch to Nike or Adidas, says Swartz, articulating a core problem ...

While I'm only 34 years old, I admittedly spend more time watching CNBC & Bloomberg than what's on the feet of kids these days. When I had several people tell me "everyone is wearing Under Armour ...

And for the lucky kids in your life ... As the ready-to-wear models for Nike and Under Armour, respectively, they have more color and design combinations than a Rubik's Cube.

we would have less than five kids wanting to wear our shoes. Now, in less than five years, we are 100% compliant having kids in all Under Armour footwear," said Hightower. Curry has quickly ...

Some parents are wearing body armour to drop their kids at school over fears they will ... had opened intelligence files on ...