And how did the next “it” thing come about? We started hearing about squishies in the spring. The first ones were called Kawaii Squishies, and we just thought they were super cute. As the kids ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

Japan's 'cute culture' has been taking over the world for a while now, but its history and background remain somewhat underappreciated. This exhibition, entitled 'Jakuchu's Adorability and Shoen's ...