Last summer, Ethan Curtis of the firm Plush initiated a management conversation with an unknown artist named JVKE (pronounced “Jake”), whose unfinished song had just been used in a TikTok ...

“We had to figure out how to make it go viral, but also elevate him as an artist.” They settled on creating content that would highlight JVKE’s musicianship and tug at heartstrings such as ...

Multi-talented artist JVKE, or “Jake” with an upside down “a,” is back with his first new release of 2025, the heartfelt ballad “pretty.” Known for his high-energy and dynamic pop ...

and noted the ways in which independent artists who take off on TikTok, like JVKE, are helping write a new rulebook, with companies like SoundExchange (a non-profit collective rights management ...

JVKE added, “SB19 are crazy talented. As an artist, when I open my art to others so they can add their own interpretation, I never know how I’m going to feel about what they contribute.

From there, his popularity snowballed online. There were collaborations with other artists, like Charlie Puth, and JVKE, who has taken music lessons since he was 3, started putting out more of his ...

“It’s any artist’s dream to make a song you love and everyone else loves it too.” JVKE is looking forward to going out on tour, writing new music, and bringing songs like ‘Golden Hour ...

of artists who just kind of get stuck in a rut and can’t really get out.” Ahead of releasing his new single, Jvke notes he’s seen online comments from people saying that his music saved ...

JVKE has been on an upward trajectory since he started posting videos on TikTok in 2020, leveraging his 12 million TikTok followers into a musical career that took him on tour in 2022, has him ...