The “This Could Be Us” meme is about aspiring to “couple goals,” with a playful ... Twitter in late 2013 and early 2014. At first, just the phrase itself was gaining traction.

There’s a new meme going around: A creepy, famous couple holds a sign up that says, “We will adopt your baby.” Often, the figures are pulled from a Tim Burton movie, dead-eyed and spooky.

“These people are just posting a photo for clout ... research and help people in need.” Many of the memes use images of couples from television and film. The fictional couples are ...