If you're even a little bit online, you've likely heard of Milk Makeup's Cooling Water Jelly Tints—but you might not have been lucky enough to get your hands on one (yet). The innovative lip and cheek ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The set includes six full-size shades, all of which can be ...

The word viral seems to be thrown around by most beauty brands these days, but every now and then, there comes a product that actually lives up to the definition. Milk Makeup Cooling Water Jelly Tint ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Any beauty fan worth their weight in lip gloss knows that ...