But it’s Crocs’ investment in social listening that’s perhaps paid the biggest dividends in its quest to de-meme and grow its young audience – a group the marketing team dubs ‘the ...

The idea for Crocs cowboy boots came from memes made by fans on social media, according to Heidi Cooley, the company’s chief marketing officer. The brand’s design and product development teams ...

For years, the colorful rubber clogs made by Crocs were a meme for all of the wrong reasons. They were a faux pas that nobody even semi-fashionable would be caught dead wearing. Nowadays, ...

But it’s Crocs’ investment in social listening that’s perhaps paid the biggest dividends in its quest to de-meme and grow its young audience – a group the marketing team dubs ‘the ...