In 1954, psychologist Julian B. Rotter proposed the concept of locus of control. He said it contained two ends of a continuum. On one end of the continuum is the internal locus of control. On the ...

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

As Mother Teresa famously said, "To work without love is slavery." She was speaking about those who work without satisfaction and pleasure. According to Gallup's State of the Global Workplace report, ...

A test of the construct validity of the Health Locus of Control (HLC) scale is presented within the largerframework of Rotter's social learning theory. Self-reported compliance behavior was predicted ...

Do you think that the events in your life — getting hired or getting fired, falling in or out of love, moving from one city to another — are due to your actions or some outside power? How you answer ...

Who controls your happiness? Who is responsible for your income? Your attitude? Each of us has a belief about how much control we have over the things we encounter in life. We each view life either as ...