The new app organises reels into themed channels, including trending comedy, sports highlights, hidden travel gems, and more.

Instagram has officially launched a dedicated television app, designed to bring its popular Reels format to the big screen.

First there was Vine, then Tiktok… and now Instagram Reels? In an attempt to stay relevant with music-loving video makers, Instagram started to test a new Stories format by that name in Brazil Tuesday ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of ...

Instagram begins testing a Reels-first TV app, aiming to turn vertical video watching into a shared, big-screen experience.

Instagram launches a dedicated TV app for Amazon Fire TV, bringing Reels to your living room for shared viewing. Discover a ...

In a Reels-first environment, organic reach for static content will crater. Early data shows Reels ads converting at an average 4.5%, nearly double traditional paid media formats. For static-heavy ...

Instagram is testing a short-form video format called Reels in India, that will allow users to create and share videos up to 15 seconds long. The move comes just one week after rival TikTok, which is ...