Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

Last week, news came out that the Unrivaled 3x3 women's basketball league partnered with Icy Hot to surprise Unrivaled's ...

Women's Basketball Star Hannah Hidalgo to Serve as Icy Hot Brand Ambassador MORRISTOWN, N.J., Feb. 12, 2025 /PRNewswire/ -- Today, Icy Hot, America's go-to topical pain relief brand from ...

On International Women’s Day, Unrivaled stars Napheesa Collier and Arike Ogunbowale surprised training staff in the Icy Hot Training Room with $10,000 bonuses. Collier honored trainer Terri ...