Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...

Women's Basketball Star Hannah Hidalgo to Serve as Icy Hot Brand Ambassador MORRISTOWN, N.J., Feb. 12, 2025 /PRNewswire/ -- Today, Icy Hot, America's go-to topical pain relief brand from ...

On International Women’s Day, Unrivaled stars Napheesa Collier and Arike Ogunbowale surprised training staff in the Icy Hot Training Room with $10,000 bonuses. Collier honored trainer Terri ...