It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype ...

This bundle has two bottles of Bye Bye Foundation Oil-Free Matte SPF 50 and the Heavenly Luxe Brush for a smooth and even application. QVC has 12 easy-to-blend shades to choose from. $65 $137 ...

It Cosmetics Bye Bye Redness Foundation Works Wonders—Here's Proof. Just, wow. Seeing is believing. By Rachel Nussbaum. November 30, 2017. Instagram / @itcosmetics.

IT Cosmetics only features three ranges of deep shades for their new foundation and social media is not happy about it. ... The Bye Bye Foundations feature 12 shades from fair to deep. But, ...

Here we are again. IT Cosmetics recently announced a new full-coverage moisturizer on Instagram and fans aren't happy with the initial shade selection. The brand let fans down — yet again — by ...