The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

Instagram ads can feel eerily personal, leading to misconceptions that the app may be listening to you. However, you can ...

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that ...

Patric Glassell, chief growth officer at Kwanti, discusses the importance of true hyper-personalization in wealth management and wealthtech. He highlights the need for advisors to continually evaluate ...