A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can ...

It was a long week. My team had just wrapped up a redesign project where we migrated a corporate site with more than 3,000 pages from one content management system to another. On paper, the goals ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and ...