If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Winx, Viv, and Bird&Be have email open rates of 75 percent, 70 percent, and 69 percent respectively. There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here’s how you can use that insight to write emails they actually want to open. Many Gen Zers actively check ...