Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

When Elf on the Shelf hit homes several years ago, it wasn't immediately clear if it would be the sort of tradition families ...

Now December is here, many parents are making their kids' mornings by recruit the Elf on a Shelf to play some cheeky Christmas pranks. However, with lots of days to fill up through the month, it can ...

A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...