Arriving just days before what can often be a bustling acquisitions marketplace at the Cannes Film Festival, studio chieftains hastily organized war rooms to discuss implications surrounding the tariffs and ponder potential courses of action.

NEW YORK (AP) — President Donald Trump is eyeing Hollywood for his next round of tariffs, threatening to levy all films produced outside the U.S. at a steep rate of 100%.

The president’s call for tariffs caused confusion in Hollywood, which has seen a steep drop-off in local film and television production.