On February 12, 2020, the world of cross-cultural research lost a pioneer. Geert Hofstede, a Dutch social psychologist, passed away at age 91, leaving behind a legacy of work for generations to come.
In 1970s, when Dutch social psychologist Geert Hofstede analyzed the surveys collected from over 100,000 IBM employees from 50 different countries, he found that people had distinct patterns of value ...
In this paper, we share our experience of using a cultural lens to analyse two countries' digital discourse across consumer forums, news and social media. Analysing myriad conversations on topics ...
When your company engages in global marketing, your promotional efforts have to appeal to consumers in different cultures. Psychologist Dr. Geert Hofstede collected cultural data starting in the 1970s ...
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Leading a cross-cultural team in a globalised business world
BERNARD BEMPONG\xa0Globalisation has transformed the way businesses operate and made the ability to lead and manage diverse teams an essential skill for modern leaders. As businesses expand across ...
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