With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinvent U.S. candy culture.

IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ — Today, HI-CHEW ®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This nationwide campaign takes ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...

Hi-Chew candy's latest ad campaign is colorful, befitting its "World of Flavors"push. Created by Gigasavvy, the four new taste treats — Fantasy Mix (blue raspberry), Original Mix (grape), Tropical Mix ...

IRVINE, Calif., Dec. 4, 2024 /PRNewswire/ -- HI-CHEW ®, the immensely fruity, intensely chewy candy, is debuting its newest flavor in stick form: HI-CHEW ® Blue Raspberry. Originally a standout in the ...

This immersive, candy-filled adventure dares fans to solve a spooky flavor mystery while enjoying games, giveaways, and surprises around every corner. This limited-edition mix features beloved flavors ...

Morinaga America launched its Hi-Chew Sours Sticks in the U.S. The sour line includes new individual Grapefruit, Lemon and Lime sticks. Since Hi-Chew entered the U.S. market, sales have increased five ...

At their best, games are a getaway. Whether it’s a detailed 3D realm or just an immersive puzzle, they take your mind off the real world and transport you to somewhere with new rules and new realities ...