HAVANA CLUB rum, distilled in Puerto Rico, has officially announced the launch of its new "Forever Cuban" integrated campaign, which tells the story of the brand's Cuban heritage and declares that ...

SAN JOSE DE LAS LAJAS, Cuba, Jan 31 (Reuters) - Havana Club will keep churning out its famously smooth rum even as Cuba's sugar cane harvests plummet to historic lows and tensions ratchet up between ...

Consider the story that a single drink can hold. As Wayne Curtis argues with his indispensable book, “And a Bottle of Rum,” the history of the New World can be told through the lens of this one spirit ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. The big drinks groups are coming up with novel ways of attracting ...

June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...

Bacardi has a new weapon in its battle for the bar: heritage. The spirit-maker has launched a new advertising campaign for its Havana Club rum that leans on nostalgia, roots and pride. Though its rum ...

TAMPA (BLOOM) – I’m always on the lookout for unique experiences to share with you, and Tampa’s vibrant nightlife scene is about to get even more exciting. On Wednesday, July 31, from 8-11 PM, The ...

Heading out of José Martí International Airport and towards the Cuban capital of Havana, the Caribbean island’s affiliation with rum is immediately apparent. Amidst the myriad of Ché Guevara T-shirts, ...

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Add Yahoo as a preferred source to see more of our stories on Google. White rum isn’t a single, monolithic category any more than dark rum is. It can apply to a high-proof, fiery, and funky pot still ...