That egg is Gudetama, a cartoon that skyrocketed to international fame after Sanrio introduced the character in 2013, ... a piece of cake and some hard-boiled egg slices.

In the teaser trailer, Gudetama, the titular lazy egg, is born proclaiming life to be “a drag.” In another trailer, Gudetama apathetically declares that it is just “living life by going with the flow.