Finding the right electric guitar online requires different approaches depending on your skill level, with beginners needing more guidance than professionals. Specialized music retailers like Sam Ash ...

Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

Here are the best deals from Fender's new sale, with savings up to a whopping 60% off list prices. By Rudie Obias All products and services featured are independently chosen by editors. However, ...

THE SEARCH for the correct electric guitar is not a matter of price or appearance, but rather a question of finding the perfect feel, tone, and construction that aligns with personal playing goals.

Apple has never actually sold all-out musical instruments directly before, but the company has partnered up with Fender to bring a full-size iOS-enabled Squier Stratocaster guitar to Apple's online ...

Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered ...