Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

An icon in the shape of a lightning bolt. Impact Link Guerrilla marketing was made for small business owners. It requires creativity, flexibility, and a willingness to take a little risk. The one ...

Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road — one spot was taken up by a Volkswagen Polo Twist carved out of ice. The car, conceived by ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic. With the tax season upon ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

I made my bones in guerrilla marketing when I was just 11. I was at summer camp when the powers that be announced a scavenger hunt. There were 100 items on the list from bottle caps to paper clips, ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure ...

Forbes contributors publish independent expert analyses and insights. I offer street-smart startup advice. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator ...