The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

The idea? Turn fast food into an immersive adventure with memorable characters like Grimace, the Hamburglar, Mayor McCheese, ...

Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace? On June 6, McDonald’s announced its ...

Mayor McCheese is a cheeseburger. Birdie the Early Bird is a bird. The Hamburglar is a thief. Mac Tonight is a Moon. And the Fry Kids are, well, fries. But what the heck is Grimace supposed to be?

Grimace, Hamburglar, Sundae, Birdy the Early Bird, Mayor McCheese, Officer Big Mac, Captain Crook and the Professor. Grimace is a purple character who debuted in commercials as "Evil Grimace," a ...

The Hamburglar is some kind of humanoid burger thief. And Mayor McCheese, as his name suggests, is the cheeseburger-headed mayor of McDonaldland. Grimace, though, is more of a mystery to the ...

Originally introduced in 1971, Grimace is one of McDonald's largely retired collection of characters that includes icons like Ronald McDonald, the Hamburglar, Officer Big Mac, and Mayor McCheese.

Sal Licata may as well be the Hamburglar with the way ... The Mets are undefeated since Grimace, pals with iconic legends such as Mayor McCheese and Officer Big Mac, threw out the first pitch ...